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Navigating Challenges and Pushing Forward: The Eternails Journey Continues

Navigating Challenges and Pushing Forward: The Eternails Journey Continues

Hello, dear members of the Eternails community! It's Petra Guy, back again to share another chapter in our exciting journey. As we venture further into the world of beauty innovation, it's essential to acknowledge the hurdles we've faced along the way. These challenges have not only tested our resilience but have also shaped us into stronger entrepreneurs. So, grab your favorite drink, get comfy, and let's dive into the behind-the-scenes struggles we've been facing at Eternails Studio.

Challenge #1: The Logistics of Shipping Our Long-Wear Adhesion Kits Worldwide

Ah, shipping - a seemingly simple aspect that turned into a complex puzzle to solve. Our long-wear adhesion kits, complete with the game-changing gel and alcohol wipes, have been in high demand, and we couldn't be happier about it. However, ensuring these kits reach you, our wonderful customers, has been quite the adventure. We had to find a sensitive goods carrier, which, as it turns out, comes at a substantial cost of around $50 NZD per kit. Instead of taking the easy way out and offering refunds, we decided to keep our promise, even if it meant losing some money. Because, my lovely friends, a promise is a promise.

Challenge #2: Miscommunication and the Art of Labeling

Have you ever heard the phrase "lost in translation"? Well, we've experienced it firsthand with our packaging. The labeling process hit a few bumps along the way due to language barriers, resulting in some confusion. The first time around, the wrong design file was used, and the bottle ended up stating "cure for 30s seconds" instead of the intended "2 30-second intervals." We're currently working to resolve this issue, and soon, we'll have COMPULSORY instructional videos to guide you correctly. Remember, it's 2 intervals of 30 seconds for hand curing, and a full 60 seconds for the press-on nails. Your satisfaction is essential, and we're committed to making this right.

Challenge #3: Balancing Eternails with Life's Other Commitments

Life has a way of keeping us on our toes, doesn't it? Between university work and other commitments, it's been a bit of a juggling act for me. Unfortunately, I've had to put my presence on platforms like TikTok and social media on hold. As a result, our sales have seen a decline. However, every challenge is an opportunity to learn and grow. We're exploring new ways to reach out to you, and I believe these experiences will make us even better entrepreneurs.

Embracing the Journey and What Lies Ahead

Today, I'm thrilled to announce that all kits have been packaged and sent to our sensitive goods forwarder, who will soon provide us with a list of tracking numbers. If you've pre-ordered our kit, keep an eye out for your shipping notification—it's on the way! We're committed to delivering the best nail care experience to you, and your unwavering support has been our driving force.

Remember, my wonderful followers, the road to success is never without its challenges. It's how we face them that truly defines us. We're learning, improving, and growing, all because of you. Together, we'll overcome any obstacle, and I promise to keep you updated on every step of this incredible journey.

With love and gratitude, Petra Guy
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